/* Case study pages. Brand palette from the Simplify Ecomm puzzle mark. */
:root{
  --navy:#262b6e; --blue:#4f86c6; --teal:#28bdc7; --sky:#56a7df; --ink:#14172e; --charcoal:#3b3b3a;
  --muted:#5b6380; --line:#e3e8f2; --bg:#f6f8fc; --gold:#f5a524; --green:#1f9d61; --red:#d64550;
}
*{box-sizing:border-box;margin:0;padding:0}
body{font-family:"DM Sans",system-ui,sans-serif;color:var(--ink);background:#fff;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--blue)}
.wrap{max-width:1140px;margin:0 auto;padding:0 20px}

.site-head{position:sticky;top:0;z-index:10;background:#fff;border-bottom:3px solid var(--teal)}
.head-row{display:flex;align-items:center;gap:24px;height:78px}
.brand img{height:46px;width:auto}
.nav{display:flex;gap:22px;margin-left:auto}
.nav a{color:var(--ink);text-decoration:none;font-weight:600;font-size:15px}
.nav a:hover,.nav a.on{color:var(--teal)}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:12px 20px;border-radius:10px;font-weight:700;text-decoration:none;font-size:15px;transition:transform .15s}
.btn:hover{transform:translateY(-2px)}
.btn-teal{background:var(--teal);color:#fff}
.btn-gold{background:linear-gradient(180deg,#ffd76e,#f5a524);color:#2a1a00;box-shadow:0 4px 0 #a8630c}
.btn-ghost{border:2px solid rgba(255,255,255,.5);color:#fff}

.hero{background-size:cover;background-position:center right;color:#fff;padding:70px 0 90px}
.crumb{color:#bfe9ee;text-decoration:none;font-weight:600;font-size:14px}
.kicker{margin-top:18px;color:var(--teal);font-weight:700;letter-spacing:2px;text-transform:uppercase;font-size:13px}
.hero h1{font-size:clamp(34px,5vw,58px);line-height:1.08;font-weight:800;max-width:720px;margin:10px 0 16px;letter-spacing:-1px}
.hero h1 span{color:#ffd76e}
.lead{font-size:clamp(16px,1.8vw,19px);max-width:600px;color:#dbe4f5}

.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:-48px;position:relative}
.stat{background:#fff;border:1px solid var(--line);border-top:4px solid var(--teal);border-radius:14px;padding:20px;box-shadow:0 12px 30px rgba(20,23,46,.08)}
.stat b{display:block;font-size:30px;font-weight:800;color:var(--navy);line-height:1.1}
.stat span{display:block;color:var(--muted);font-size:14px;margin-top:6px}

.body{padding:30px 20px 60px}
.block{margin-top:56px}
.block h2{font-size:30px;font-weight:800;color:var(--navy);letter-spacing:-.5px;margin-bottom:12px}
.block h3{font-size:18px;font-weight:800;color:var(--ink);margin-bottom:6px}
.block p{color:#2c3150;margin-bottom:12px}
.sub{color:var(--muted)!important;font-size:15px}
.two{display:grid;grid-template-columns:1.2fr .8fr;gap:36px;align-items:center}
.product-hero{background:var(--bg);border-radius:18px;padding:20px;text-align:center}
.product-hero img{max-height:360px;margin:0 auto;object-fit:contain}
.product-hero figcaption{color:var(--muted);font-size:14px;margin-top:8px}
.checks{list-style:none;margin:12px 0 16px}
.checks li{padding-left:30px;position:relative;margin-bottom:8px}
.checks li::before{content:"✓";position:absolute;left:0;top:0;width:22px;height:22px;border-radius:50%;background:var(--teal);color:#fff;font-size:13px;display:grid;place-items:center;font-weight:800}
.checks.bad li::before{content:"✕";background:var(--red)}

.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.step{background:var(--bg);border-radius:14px;padding:20px}
.step i{font-style:normal;display:grid;place-items:center;width:36px;height:36px;border-radius:10px;background:var(--navy);color:#fff;font-weight:800;margin-bottom:12px}
.step p{font-size:15px}

.chart-card{border:1px solid var(--line);border-radius:16px;padding:18px 12px 8px;background:#fff}
.legend{display:flex;gap:10px;align-items:center;font-size:13px;color:var(--muted);padding:0 10px 6px}
.sw{display:inline-block;width:14px;height:14px;border-radius:3px;margin-left:8px}
.sw.bar{background:var(--blue)} .sw.line{background:var(--gold);height:4px;border-radius:2px}
.chart svg{width:100%;height:auto}
.chart .grid{stroke:var(--line)} .chart .ax{fill:var(--muted);font-size:12px} .chart .ax.t{fill:#b9770e}
.chart .bar{fill:url(#none);fill:var(--blue)} .chart .bar:hover{fill:var(--navy)}
.chart .val{fill:var(--navy);font-size:12px;font-weight:700}
.chart .tline{fill:none;stroke:var(--gold);stroke-width:3}
.chart .tdot{fill:#fff;stroke:var(--gold);stroke-width:3}
.table-wrap{overflow-x:auto;margin-top:16px}
.data{width:100%;border-collapse:collapse;font-size:15px}
.data th,.data td{padding:10px 12px;text-align:right;border-bottom:1px solid var(--line)}
.data th:first-child,.data td:first-child{text-align:left}
.data th{color:var(--muted);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.5px}
.data tfoot td{font-weight:800;color:var(--navy);border-top:2px solid var(--navy)}

.wins{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px}
.win{background:linear-gradient(160deg,#eef8fa,#fff);border:1px solid #cdeef1;border-radius:14px;padding:20px}
.win b{display:block;font-size:22px;font-weight:800;color:var(--green);margin-bottom:6px}
.win p{font-size:15px;margin:0}

.products{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.prod{border:1px solid var(--line);border-radius:16px;padding:16px;background:#fff}
.prod img{height:200px;width:100%;object-fit:contain;background:var(--bg);border-radius:10px;margin-bottom:12px}
.prod dl{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:8px}
.prod dt{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.5px}
.prod dd{font-weight:800;color:var(--navy);font-size:17px}

.ppc{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:16px}

.real{background:#fff8f0;border:1px solid #f6dfc2;border-radius:20px;padding:30px}
.lessons{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:16px}
.lesson{background:#fff;border-left:4px solid var(--gold);border-radius:10px;padding:16px 18px}
.lesson p{font-size:15px;margin:0}

.cta{margin-top:60px;background:linear-gradient(120deg,var(--navy),#1b5c8f 60%,var(--teal));color:#fff;border-radius:22px;padding:40px 30px;text-align:center}
.cta h2{color:#fff;font-size:28px;font-weight:800;margin-bottom:8px}
.cta p{color:#dbe9f7;margin-bottom:20px}
.cta-row{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.fine{color:var(--muted);font-size:13px;margin-top:20px;text-align:center}

.cs-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:20px}
.cs-card{display:block;text-decoration:none;color:inherit;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 10px 26px rgba(20,23,46,.07);transition:transform .15s}
.cs-card:hover{transform:translateY(-3px)}
.cs-card .img{height:190px;background-size:cover;background-position:center}
.cs-card .txt{padding:20px}
.cs-card .tag{font-size:12px;font-weight:700;color:var(--teal);text-transform:uppercase;letter-spacing:1px}
.cs-card h3{font-size:21px;font-weight:800;color:var(--navy);margin:6px 0}
.cs-card .more{font-weight:700;color:var(--blue)}
.cs-card.soon{display:grid;place-items:center;text-align:center;padding:30px;background:var(--bg);color:var(--muted);box-shadow:none}

.brand-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:24px}
.brand-tile{display:flex;flex-direction:column;align-items:center;text-align:center;text-decoration:none;color:inherit;background:#fff;border:2px solid var(--line);border-radius:18px;padding:22px 18px;box-shadow:0 10px 26px rgba(20,23,46,.06);transition:transform .15s,border-color .15s,box-shadow .15s}
a.brand-tile:hover{transform:translateY(-4px);border-color:var(--teal);box-shadow:0 16px 34px rgba(40,189,199,.18)}
.brand-tile .logo{height:130px;width:100%;display:grid;place-items:center;background:var(--bg);border-radius:12px;margin-bottom:14px;font-size:54px}
.brand-tile .logo img{max-height:110px;max-width:85%;object-fit:contain}
.brand-tile .tag{font-size:12px;font-weight:700;color:var(--teal);text-transform:uppercase;letter-spacing:1px}
.brand-tile h3{font-size:20px;font-weight:800;color:var(--navy);margin:4px 0}
.brand-tile .result{font-weight:800;color:var(--green);font-size:16px;margin-bottom:10px}
.brand-tile .more{margin-top:auto;font-weight:700;color:var(--blue);font-size:15px}
.brand-tile.soon{border-style:dashed;box-shadow:none;opacity:.7}
.brand-tile.soon .logo{filter:grayscale(1)}
.brand-tile.soon h3{color:var(--muted);font-size:17px}
@media (max-width:900px){.brand-grid{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.brand-grid{grid-template-columns:1fr}}

.site-foot{background:var(--ink);color:#aab3cc;padding:22px 0;font-size:14px;text-align:center}
.site-foot a{color:#fff}

@media (max-width:900px){
  .nav{display:none}
  .head-row .btn{margin-left:auto}
  .stats,.ppc{grid-template-columns:1fr 1fr}
  .two{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
  .products{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  .brand img{height:36px}
  .steps,.products{grid-template-columns:1fr}
  .stat b{font-size:24px}
  .real{padding:20px}
}